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Why Visits Matter
- College graduates, age 24-59, who failed to visit their college prior to enrolling are twice as
likely to regret their choice of school, according to a 2001 Bruskin Associates poll.
- A Maguire Associates survey presented at the 2000 National Association for College Admissions
Counselors annual conference revealed that the campus visit ranked first out of the 15 "most influential
information sources".
- Stamats Communications defines the "7 most important recruiting strategies." What's number one?
"The campus visit - way ahead of the other six."
- 70% of students choose a college or university that they physically visited. Most students visit
fewer than four schools.
- Colleges in the Boston-area that participated in the Campus Visit Program between 1995 and 1999
averaged a 23% increase in applications - well above the 4% national average over the same time period.
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